ITerrab

About Imane Terrab

Imane Terrab, PhD, is the founder of Alif, a narrative intelligence studio based in Paris that works with leaders, teams, and organizations internationally. She spent 18 years at WDHB, a global learning design firm, most recently as VP Thought Leadership, designing transformation programs for executive teams across four continents. She holds a PhD in Innovation Management from Université Paris-Dauphine, a degree in Business Administration from HEC Paris, and a degree in Contemporary History from Université Caen-Normandy. She has taught Philosophy and Management at university level. Imane is also a writer, with a first novel to be published in 2026.