In this short but important TED Talk (The Military Case for Sharing Knowledge), General Stanley McChrystal challenges a paradigm that displays itself not only in the military, but in organizations of every type. As change practitioners, one of the more frequent tests that we face is the siloed nature of our clients. Knowledge is power echoes from top to bottom of each silo, but the walls tend to be impermeable. It is possible that it even echoes within the change teams we are a part of as well.

McChrystal tells the story of capturing classified information on the battlegrounds of Iraq, and the decision that drove a culture shift from knowledge is power to sharing is power. “We had to change the culture of information…from ‘Who needs to know?’ to ‘Who doesn’t know?’ and tell them as quickly as possible.

Why was this shift so important on the battlefields of Iraq? McChrystal states it this way. “Information is only valuable if you give it to people who have the ability to do something with it.

How important is it that your clients shift their culture regarding silos and the sharing of information?

How important is it that you and your change team do likewise with others who are engaged in supporting and executing the initiatives that you are engaged on?

About the Author: Brian Gorman

Brian Gorman is a transformation coach who supports individual and organizational change, sharing his “lessons learned” to ease others’ journeys. He is a workshop facilitator, public speaker, and author of The Hero and the Sherpa, a chapter in the Handbook of Personal and Organizational Transformation (Springer Publishing). Brian also creates blogs, articles, and videos about the change journey. From 2016 to 2023, Brian served as Managing Editor of Change Management Review™, where he curated articles, contributed original writing, hosted podcasts, and collaborated with guest authors. Over five decades, he has worked with individuals and organizations—including Fortune 100 companies—gaining deep insights into universal patterns for navigating change. Brian holds a BA in Cultural Anthropology from Syracuse University, an MA in Higher Education Administration from the University of Texas, San Antonio, and an MA in Human Relations from the University of Oklahoma. He is an ICF-certified coach, an active member of its NYC chapter, and belongs to the Forbes Coaches Council and the Gay Coaches Alliance.

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