As change practitioners, we spend a great deal of our lives in conversation: we interview; conduct focus groups; hold one-on-one and one-on-team meetings; we advocate for our sponsors and leaders to think, and act, like sponsors and leaders; and we advocate and/or direct within our own change teams. With all this time we spend in conversations, what is there to learn about being in conversation?

It turns out, learning about conversation can contribute significantly to our success, and the success of our clients. Organizational anthropologist and Conversational Intelligence® expert Judith Glaser says, Getting to the next level of greatness depends on the quality of the culture, which depends on the quality of relationships, which depends on the quality of conversations. Everything happens through conversations. Conversational Intelligence (C-IQ) is based on neuroscience…basically, how the brain processes the words that we hear. This understanding can fundamentally shift how you, and those you support, communicate.

In this article, Why we Need Conversational Intelligence, Judith discusses the role that Conversational Intelligence has in organizational culture, and introduces the five foundational skills of C-IQ. Through understanding and applying C-IQ, we and those we work with can move from Level 1 (transactional) and Level 2 (positional) conversations, to Level 3 (co-creating) conversations. We can earn greater trust for ourselves, and help our sponsors earn more trust for themselves. We can, in fact, significantly increase the probability that our work as change practitioners will help the organizations we serve “get to the next level of greatness.”

CMR Editor-in-Chief Theresa Moulton interviewed Judith in a podcast episode on Conversational Intelligence.

About the Author: Brian Gorman

Brian Gorman is a transformation coach who supports individual and organizational change, sharing his “lessons learned” to ease others’ journeys. He is a workshop facilitator, public speaker, and author of The Hero and the Sherpa, a chapter in the Handbook of Personal and Organizational Transformation (Springer Publishing). Brian also creates blogs, articles, and videos about the change journey. From 2016 to 2023, Brian served as Managing Editor of Change Management Review™, where he curated articles, contributed original writing, hosted podcasts, and collaborated with guest authors. Over five decades, he has worked with individuals and organizations—including Fortune 100 companies—gaining deep insights into universal patterns for navigating change. Brian holds a BA in Cultural Anthropology from Syracuse University, an MA in Higher Education Administration from the University of Texas, San Antonio, and an MA in Human Relations from the University of Oklahoma. He is an ICF-certified coach, an active member of its NYC chapter, and belongs to the Forbes Coaches Council and the Gay Coaches Alliance.

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